About

Founded in 2021 lovely fresas is the brand for the unapologetically feminine. Specializing in apparel, accessories, and fancy goods you will be able to find a feminine flare expressed in every product.

About Alejandro Esquivel
Hello! My name is Alejandro and I’m an artist based in Dallas, Texas. I hope that my products will be able to spread happiness and make someone's day just a little bit better.

I want to inspire others to feel confident in expressing themselves in a fun and feminine way.

Handmade products are very important to me as I put care and love into every single stitch. My approach to fashion is to always have a statement piece. Start off with classic pieces in your wardrobe that never go lot of style and add a little something extra like our lovely tote bags. It's always best to find and accessory, such as a bag or keychain, that can be the main point of an outfit and can take someone's look up-a-notch.